Rex Curry | Reuters
Jeff Bezos, Chairman in addition to CEO of Amazon, speaks at the George W. Bush Presidential Center’s Forum on Leadership in Dallas, Texas, U.S., April 20, 2018.
Amazon’s advertising business will take market share through Google in 2019, according to completely new estimates by research firm eMarketer.
Amazon can be projected to claim 8.8 percent of U.S. digital ad spending in 2019, up through 6.8 percent in 2018, in addition to could reach 10 percent market share by 2020, according to the study.
Market leader Google, by contrast, can be anticipated to lose 1 percentage point of market share, dropping through 38.2 percent to 37.2 percent. Facebook can be anticipated to pull 22.1 percent of digital ad spending in 2019, just barely up through 21.8 percent last year.
The numbers are a boon for Amazon’s growing advertising segment, which offers a third stream of revenue for the company apart through its e-commerce in addition to cloud businesses. Revenue in Amazon’s “additional” category — which the company says can be “primarily” made up of ad sales — more than doubled through 2017 to 2018, coming in at $10.1 billion last year, according to financial filings. The company’s total net sales in 2018 amounted to $233 billion.
The study by eMarketer expects Amazon to grow its U.S. ad business by 50 percent This particular year.
SouthIndianNews.com reported in October that will some advertisers, particularly inside the consumer packaged goods space, were moving as much as half their search budget through Google to Amazon. Advertising on Amazon can offer a strong return on investment, as customers are only one click away through purchasing the advertised product.
Of the top all 5 companies in digital advertising — which also include Microsoft in addition to Verizon — only Amazon in addition to Facebook are anticipated to grow market share in 2019.