Mario Anzuoni | Reuters
An Oscar statue is usually seen during a media preview of This specific year’s Academy’s Governors Ball in Los Angeles, California, February 15, 2019.
Apple is usually entering the streaming wars in addition to This specific’s hoping to take home several gold statues for its troubles.
According to a report coming from Bloomberg, Apple’s completely new streaming service, due to be revealed on March 25, has lofty goals for its television programs in addition to feature films.
The Cupertino, California-based tech giant is usually reportedly hiring strategists to help This specific with campaigns for awards shows like the Academy Awards in addition to Emmys, with the intention of running for the Emmy Awards as soon as 2020.
Apple is usually reportedly spending billions on projects of which feature celebrities like Jennifer Aniston (“Friends”) in addition to NBA star Kevin Durant. J.J. Abrams (“Lost,” “Star Trek”) has also been linked to Apple’s completely new service.
The company is usually anticipated to charge users for some of its content, while offering the rest of the programs for free to Apple device users.
Hollywood has been embroiled in a debate about how streaming services fit into the traditional mold of Oscar contention. Netflix rubbed some theater owners the wrong way during its Discharge of “Roma” last year. The film checked all the boxes for Academy Award consideration, however didn’t adhere to the typical Discharge window period.
The film rolled out to a limited number of theaters on Nov. 21 in addition to was released to Netflix’s streaming service on Dec. 14. The decision ruffled feathers for some theater operators, like AMC Theaters in addition to Regal Cinemas, which declined to show “Roma” in theaters after its best picture nomination in January.
“Roma” went on to win three Academy Awards.
This specific is usually unclear if Apple will follow Netflix’s example or play nice with Hollywood. Amazon, another player from the space, has maintained a better relationship with the industry, opting to follow the traditional 90-day theatrical run window.
As for Apple’s television ambitions, the Emmy Awards have been very accepting of shows coming from streaming services. In 2018, Netflix in addition to Amazon took home 12 of the 26 awards presented during the prime time special.
Read the full report coming from Bloomberg.