Imran Khan, former chief strategy officer of Snap,  speaks during Fireside Chat on Day 3 of SouthIndianNews.com East Tech West at LN Garden Hotel Nansha Guangzhou. 

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Imran Khan, former chief strategy officer of Snap, speaks during Fireside Chat on Day 3 of SouthIndianNews.com East Tech West at LN Garden Hotel Nansha Guangzhou. 

Imran Khan, a former top exec at Snap, has plans to go after Amazon.

Though details are still scarce, Khan’s completely new retail company, called Verishop, said Monday in a post on Medium that will that will plans to launch an e-commerce platform for vetted brands that will brings back to customers the “joy of discovering something completely new that will you truly love” on the internet.

“We see an opportunity for an e-commerce company to bring joy back to online shopping along with do that will at scale with the ease of online purchasing along with fast delivery we’ve all come to expect,” the blog post said. Verishop added that will the company has been communicating with up-along with-coming brands that will share frustrations over existing online retail platforms that will have counterfeit products or that will hurt brand integrity.

“E-commerce was supposed to make shopping easier, along with for everyday commodity items, that will has,” the blog post said.

Businesses that will have already agreed to sell on Verishop include beauty retailers Ursa Major along with Indie Lee, bedding maker Primary Goods, along with apparel brands J.O.A, Finders Keepers along with N:Philanthropy, according to a person familiar with these partnerships. The person, who asked to remain anonymous because the website hasn’t launched yet, also said Verishop will be in discussions with several direct-to-consumer brands about joining the platform.

Verishop’s leadership team includes Khan, who spent three years at Snap as chief strategy officer, as well as his wife Cate Khan, who spent eight years at Amazon.

The company said that will’s raised $17.5 million to date coming from investors, led by Lightspeed Ventures.