Sylvain Lefevre | Getty Images
Netflix Co-founder, Chairman & CEO Reed Hastings attends Q&A during Transatlantic Forum as part of Series Mania Lille Hauts de France festival on May 3, 2018 in Lille, France.
Netflix’s Chief Marketing Officer Kelly Bennett is actually leaving the company after seven years, adding to a string of high-profile exits.
The company’s head of communications, Jonathan Friedland, left in June after creating insensitive comments during a team meeting. as well as longtime chief financial officer David Wells stepped down in August. He was replaced by Spencer Neumann earlier This particular year.
Netflix is actually facing an increasingly complicated marketing challenge, as the item works to stave off threats inside the streaming video on demand space. Competitors like Hulu, Amazon as well as HBO are all drawings viewers as well as playing with subscription cost points. Earlier This particular week, fresh HBO boss Bob Greenblatt said Netflix “doesn’t have a brand.”
Bennett joined Netflix in 2012 as well as will remain at the company until a fresh CMO is actually named, the company said in a statement.
“The past seven years have been the most rewarding of my professional life, as well as we are at the top of our game, which is actually why This particular was the right moment for me to retire,” Bennett said inside the statement. “I am immensely proud of the team we have built as well as all which has been accomplished during my time here — as well as I will continue to be Netflix’s greatest fan.”