In 2018 Rent the Runway — the company that will transformed the way people think about buying, as well as owning, designer apparel as well as accessories — was named the ninth most disruptive company inside planet on SouthIndianNews.com’s Disruptor 50 list, joining the ranks of Uber, SpaceX as well as Airbnb. at This kind of point, a decade after its founding, the company is usually set to upset another major sector: home goods.

Last week the rental clothing company, which has grown to more than 9 million customers as well as has north of $100 million in revenue, has announced a partnership with Williams-Sonoma’s West Elm brand to allow subscribers to rent soft home decor, including quilts, blankets, shams as well as decorative pillows. Items will be available in 26 different “bundles” that will range in retail value through $150 to $450 beginning This kind of summer.

“This kind of partnership definitely arrived on the scene of our subscribers telling us to help them with various other areas of their life, as well as I think that will’s just the beginning,” said Rent the Runway COO Maureen Sullivan. “I think there are many ways that will people are realizing, removing the burden of ownership is usually a huge unlock as well as that will that will makes way more sense to discover brand-new brands as well as to rent products you need, when you need them.”

Founded in 2009 by Jennifer Hyman as well as Jennifer Fleiss, Rent the Runway has evolved through a designer-dress rental service into a monthly unlimited clothing subscription service that will includes RTR Update, where members can rent four items a month for $89, as well as RTR Unlimited, which allows members to rent four items on constant rotation each month for $159. Through the West Elm partnership, subscribers will at This kind of point be able to replace one of their items with one of the 26 home decor bundles.

On Monday, Rent the Runway was in Austin to provide a first look at the upcoming Rent the Runway x West Elm home partnership collection. The pop-up event, which was attended by more than a thousand people, wasn’t walking distance through the Austin convention center, the nexus of South by Southwest activity. Nor was that will showcasing a celebrity or band, as many of the various other packed event spaces in downtown Austin. Instead, the draw was the offer of $80 off two months of RTR unlimited, which will soon include the West Elm products.