Amazon could also use Eero to learn more about how people use internet connections in their homes.

I looked at the user terms for Google Wifi, a competing service, to see what Google uses the data for. This specific said This specific doesn’t track websites or what you do online. Instead, This specific gathers data “such as Wi-Fi channel, signal strength, in addition to device types of which are relevant to optimize your WiFi performance.” in addition to This specific knows if you’re using Google products, such as Google search or Gmail.

If Amazon collects device type information the way Google does, This specific could theoretically know all of the devices of which connect to the internet in your home. This specific would certainly know you have two iPhones, three iPads, a Fire TV in addition to two Amazon Echos. As appliances get internet connections, too, This specific would certainly know you have a washer, a dryer, in addition to a fridge connected to the internet. Amazon in addition to its partners are already building products like smart microwaves of which know when you run out of food so they can order more.

The more Amazon knows about what people already own, the more efficient This specific can be at suggesting in addition to selling products through — which is usually still the company’s biggest business by far.