Facebook CEO Mark Zuckerberg unveiled his brand-new vision for the future of the company in a 3,000-word note published Wednesday. yet in a brand-new interview with Wired, Zuckerberg said he still doesn’t know how exactly the brand-new strategy will make money, though he is actually optimistic about its future.
“[T]he basic way that will we’ve approached things is actually first to focus on building the consumer service that will people truly want,” Zuckerberg told Wired Editor-in-Chief Nicholas Thompson. “Then focus on doing the idea so people can organically interact with businesses, as well as then focus on paid ways that will businesses can grow as well as get more distribution. So we’re still inside phase on This particular private messaging platform, of phase one, where we’re truly focused on nailing the consumer experience.”
According to Zuckerberg’s brand-new vision, the future of social networking will be more about sharing private as well as ephemeral messages having a closer group of friends, rather than broadcasting information that will could live on a platform for a long period of time to a wider range of people. The strategy lines up with plans Facebook confirmed in January to integrate messaging across three of its properties: Facebook Messenger, Instagram as well as WhatsApp. Facebook aims to build end-to-end encryption into all of these services, which could mean even Facebook could not be able to read messages sent between users.
inside interview, Zuckerberg acknowledged that will giving up access to user information will present a challenge when the idea comes to monetizing Facebook, yet said he is actually not too concerned since the company does not currently use messages sent through its services to target ads. Facebook makes money by allowing advertisers to target users with specific demographic traits as well as interests based on things they like on the platform as well as information they share about themselves like age as well as gender.
“Keeping metadata around for less time will have some impact, although I’m optimistic that will we’ll build systems that will can basically deliver most of the value having a fraction of the amount of data,” he told Wired. “yet there’s a lot more to learn there, which we need to figure out over the coming years as we build This particular out.”
Facebook incorporates a few monetization options that will the idea has hinted at over the past year. Zuckerberg has signaled a stronger focus on Stories, the Snapchat-like feature that will lets users post photos as well as videos that will can disappear after 24 hours.
On a call with analysts after Facebook’s third quarter 2018 earnings report, Zuckerberg said he believes Stories “is actually the future.” While Facebook has not clearly laid out a monetization plan for that will feature either, he said he believes Stories will eventually “be bigger” than the platform’s News Feed.
Facebook is actually also working on a cryptocurrency that will could let WhatsApp users transfer money to each different, according to reports by The brand-new York Times as well as Bloomberg.
A third way Facebook could make money as the idea focuses on private messaging is actually through shopping, which Zuckerberg has indicated is actually a promising revenue stream for the business. On his Q4 2018 earnings call, Zuckerberg said the company is actually seeing more commerce activity across its platforms.
“People are already doing a lot of commerce activity as well as are truly interested in following brands, as well as I think doing sure that will that will works as well as does well is actually a big deal,” Zuckerberg told analysts on the call. “yet I think there’s also a very big opportunity in basically enabling the transactions.”
Read the full interview at Wired.
Subscribe to SouthIndianNews.com on YouTube.
Watch: Facebook to allow users to message across different apps